"He Will Make Boxing Great" – Turki, UFC, and WWE Create Boxing Promotion

Saudi Arabia’s General Entertainment Authority chairman Turki Alalshikh has shared his first thoughts on the historic partnership with UFC and WWE to establish a new boxing promotion.

"Today, I am very happy. I am passing the flag of boxing to the best person to lead it.

Dana White now has a tough task ahead, but I am confident he will create a magnificent league and make boxing great again."

Meanwhile, UFC president Dana White emphasized a proven model for success:

"We’ve just signed an agreement to launch a new boxing league with Turki, who absolutely loves the sport.

This model has already proven its effectiveness in delivering the fights fans want to see. The best will fight the best, and fighters will continue to rise in the rankings and become world champions.

We’ll be sharing more details on broadcasting and business aspects closer to launch. See you all soon."

The agreement is a long-term partnership between Turki Alalshikh and TKO Group Holdings, with Dana White and WWE president Nick Khan leading the project. More details will be announced in the coming months.