Alex Krassyuk, the CEO of K2 Promotions, recently commented on the highly anticipated match-up between WBA, WBO, and IBF heavyweight champion Oleksandr Usyk (20-0, 13 KOs) and WBC titleholder Tyson Fury (33-0-1, 24 KOs).
“I spoke with Sergey Lapin and he started the hashtag #rabbitvsbelly. We took a picture with George and Frank Warren at the Arsenal stadium, signed this hashtag there and started actively distributing it.
#rabbitvsbelly – “Rabbit” and “Belly” or “Belly”. He’s great, he has everything. It’s simple and clever. There is mutual trolling in it, there is kindness in it, there is no aggression, there is nothing unacceptable.
It’s nice to deal with boxers who are not only boxers, but also feel very subtle about how to present this information correctly,” Krassyuk said.