On November 14, at the World Boxing Council (WBC) Congress in Tashkent, Uzbekistan, a pivotal moment in boxing history was marked. The WBC and Ready to Fight, co-founded by heavyweight champ Oleksandr Usyk and Sergey Lapin, have signed a memorandum to revolutionize boxing with digital tech.
This collaboration aims to scout and nurture boxing talent, focusing mainly on the youth. It's all about education, development, and putting boxing in the digital age spotlight.
Moreover, the duo plans to dive into sociological and market research to craft top-tier strategies for the sport's evolution. "Boxing's stepping into the digital era, making the sport more accessible and inviting for young, promising fighters," the agreement highlights.
Usyk, reflecting on his climb from modest beginnings, emphasizes the need for such initiatives: "As a champ who started from scratch, I know the hurdles young athletes face. Hurdles that often halt dreams rather than create champions."
Ready to Fight's co-founder and CEO Sergey Lapin says, "There's an app for everything these days. Why should boxing lag? It's high time we brought the sweet science into the app world."
Mauricio Sulaiman, WBC President, echoes these sentiments: "Training young guns and fostering health habits are WBC's core values. Today, reaching these goals is unimaginable without tech. Boxing knows no borders. Language and technology are our tools to break down barriers worldwide".