Canelo vs. Berlanga: PPV Earnings Revealed
In a report by Sports Business Journal, the earnings for the pay-per-view (PPV) broadcast of the fight between Mexican world champion Saúl "Canelo" Álvarez (62-2-2, 39 KOs), holder of the WBA, WBC, and WBO super middleweight titles (up to 76.2 kg), and Puerto Rican boxer Edgar Berlanga (22-1, 17 KOs), have been revealed.
According to a source, the PPV, priced at $90, was purchased by 650,000 viewers, generating a total of $58.5 million in revenue. Despite Berlanga’s relatively lower profile, the bout attracted significant attention.
For comparison, here are the top five PPV bouts of Canelo’s career:
- Floyd Mayweather (2013) – 2.2 million PPV buys
- Gennady Golovkin I (2017) – 1.3 million PPV buys
- Gennady Golovkin II (2018) – 1.1 million PPV buys
- Julio César Chávez Jr. (2017) – around 1 million PPV buys
- Caleb Plant (2021) – around 800,000 PPV buys
In addition, the fight generated approximately $17 million from 20,312 spectators at the T-Mobile Arena in Las Vegas, USA.
Despite competing with a UFC event held concurrently in Las Vegas, both events brought significant economic benefits to the city, with nearly $40 million in ticket sales.
On the night of September 15, Canelo Álvarez won the fight against Edgar Berlanga by unanimous decision, successfully defending his titles. Berlanga suffered a knockdown in the third round.