Oleksandr Usyk and AI Platform Promova Launch Joint Project: Language Learning via the "Champion's Method"

Three-division undisputed world champion Oleksandr Usyk, the global sports-tech ecosystem Ready To Fight, and the Ukrainian AI language learning platform Promova have announced a strategic collaboration. The partnership was unveiled on "Blue Monday"—a day often cited as the most depressing of the year, when motivation wanes and New Year's resolutions are frequently abandoned.

This collaboration proposes replacing emotional impulses with the habit of acting regularly, even when enthusiasm fades. This is one of the pillars of Oleksandr Usyk's professional success; he has famously stated that he does not rely on motivation, but rather on discipline.

"People often wait for motivation to start. But motivation is unstable: it’s there today, gone tomorrow. Discipline is different. It is a decision you make every day, even when you don't want to.

In boxing, in training, and in life, progress comes from consistency. Language learning works the same way: you make mistakes, you feel uncomfortable, but you keep going. It’s about building habits, not finding inspiration. Discipline doesn’t make the path easier—it makes it possible," Usyk said while announcing the collaboration.

Sergey Lapin, CEO of Ready To Fight, added: "This partnership is an example of how Ukrainian expertise can scale globally: not only in sports but also in technology and education."

Oleksandr Usyk is known for breaking down language barriers; he is not afraid to speak English publicly and has made tremendous progress in fluency over recent years. Now, Usyk, Ready To Fight, and Promova are launching a signature course based on the champion's approach and discipline.

It includes the following solutions:

– Usyk Mode: A special study mode with updated visual styling and gamification that rewards regularity rather than perfection.

– "Discipline by Usyk" Course: A structured program based on Usyk's real training philosophy, adapted for the language learning process.

– AI Tutor with Usyk's Voice: A supportive AI conversational partner that encourages users to speak, make mistakes, and keep going.

Promova is an AI-powered language learning platform designed for the modern mindset. Over 24 million users worldwide use Promova to learn through expert content, real-world scenarios, and AI tools that help them speak with confidence.

Founded in Ukraine in 2019, the company is a participant in the state program Future Perfect and provides free access to learning for hundreds of thousands of Ukrainians. Promova has been recognized by TIME and Fast Company as one of the most innovative EdTech companies in the world.