Matchroom Boxing Partners with Jay-Z’s RNSI

Promotional company Matchroom Boxing has announced a new strategic partnership with Roc Nation Sports International (RNSI), owned by American rapper Shawn “Jay-Z” Carter.

The collaboration will focus on expanding Matchroom’s global influence, opening new opportunities in both sport and culture, with a particular emphasis on activities in the United States.

RNSI will serve as a strategic partner to boost Matchroom Boxing’s international presence by connecting with fans and partners through innovative storytelling, cultural integration, and enhanced media reach.

In addition, a key part of RNSI’s role will be supporting Matchroom’s global commercial strategy — helping secure sponsorships, partnerships, and long-term opportunities.

“We are delighted to announce this new partnership. Roc Nation Sports International is a powerful brand, and their expertise in culture and storytelling will be invaluable as we work to reach a broader audience and strengthen brand recognition.

This collaboration will help us enhance our event calendar and tell our fighters’ stories in new and engaging ways — especially as we expand our presence in the U.S. and globally,” said Matchroom Boxing chairman Eddie Hearn.

Michael Yormark, president of Roc Nation Sports International, also commented on the partnership:

“Matchroom is one of the most powerful brands in global sports, constantly changing the world of boxing. We are excited to support the next stage of their growth and provide our expertise in the U.S. market as they aim to increase visibility and strengthen their brand.

As a big boxing fan, I have always admired Matchroom Boxing, its leadership, and the incredible culture built around the brand. This partnership is a true alignment of our shared values and vision,” Yormark said.

Photo: Matchroom Boxing